As a new academic year starts at Johnson College, so does a new chapter in its history.
Nearly a year ago, Johnson College, with the help of marketing firms Blackout Design and Sweda Advertising, embarked on a rebranding process as part of a new strategic and integrated marketing initiative. The results of this undertaking include a new logo and school colors.
This strategic and integrated marketing initiative was developed to enhance the student experience and advance the overall mission of Johnson College, an institution which continues to grow. Last year’s incoming students represented the largest freshman class in the College’s history and the demand for Johnson College students sustains, despite a tough economic climate.
Dr. Ann L. Pipinski, President and CEO, states, “Johnson College’s new logo and colors were chosen due to their power to embody strength, resiliency, and a tie to industry. While the look is classic, it also evokes a sense of progress and will be able to stand the test of time.”
Within the next few weeks, Johnson College will be transitioning to its new look. Check in on the College’s website to see more: www.johnson.edu.
Beautiful logo! You chose excellent colors and it reflects the school’s credibility. Good job.
New logo looks really good. It does convey a very important design consideration.
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